Attitude Theories

Attitude Theories Diana M. Fernandez Strayer University Attitude Theories This paper will contest attitude theories. Attitude theories are attempts to explain the factors that shape man-to-mans beliefs, feelings and behaviors. Two recitations of attitude theories are functionalist system and cognitive dissonance possibility. These theories are defined and their components are presented. Examples of each are given as well as being compared and contrasted. Functionalist possibility was first posited by Daniel Katz in The Functional Approach to the con of Attitudes. Katz (1960) takes the view that attitudes are determined by the functions they serve. People sling given attitudes because these attitudes help them achieve their basic goals. The components/functions that ease up been posited by this theory are instrumental, knowledge, value-expressive, and ego-defensive. In many instances, the workable single differences in attitude function could be obscured by a simple affective representation of attitude, Katz (1960). A superb example of this theory is through the view of a functionalist who believes that the family is a unconditional institution. They hold the view that meets well with the needs of a monastic orders workforce.

The highlight is that the ideal family role in a modern society, as the nuclear family, which comprises of a breadwinner husband and reliant wife and child(ren). Cognitive dissonance theory was first posited by Leon Festinger, (1956) in his book When Prophecy Fails. This theory proposes that pe ople get hold of a motivational campaign t! o reduce dissonance. They do this by changing their attitudes, beliefs, and actions due to the mental discomfort that is caused by variation among a persons beliefs, attitudes and/or actions. Michener,M. and Kahan, A. (2005), defined the components that have been posited by this theory as informational inconsistency, disconfirmed expectations, insufficient...If you want to get a full essay, order it on our website: BestEssayCheap.com

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